Which information should the flyers contain and where are they distributed? These two basic questions need answering when choosing the right flyer size. Fitting into any pocket, small flyer sizes such as 2 x 3.5 or pocket format are ideal to give away in the street. You may go bigger at the point of sale, e.g. the bakery, hair salon or other stores. Half page flyers, such as 5.5 x 8.5, provide a lot of space to explain your message. To stand out even more, we recommend rack cards to advertise an event for example. Flyer printing is a great marketing tool for any occasion.
TIPS ON CHOOSING THE RIGHT PAPER
Gloss paper is the most commonly used paper type in flyer printing. Its smooth surface reflects light better than other paper types and yields crisp colors that make images come alive. Matte paper achieves a less vibrant color finish, but is an environmentally friendly alternative. Which paper you choose ultimately depends on your flyers' purpose and where you intend to use them.
CHOOSING THE RIGHT PAPER WEIGHT FOR FLYERS
In flyer printing, the paper weight, i.e. the density of the paper, is decisive for the flyer's feel. Thick, high-quality cardstock gives the impression of strength and longevity. What is more, the good opacity prevents show through of text and graphics when printing on both sides. Paper weights between 80 lb. and 14 pt. are particularly well suited for flyer printing.