It does not take much for your marketing to go viral: A cool idea and the suitable medium such as a postcard to share it. There is much more to postcards than sending holiday greetings. They have become established as a comparably affordable high-impact marketing instrument. Print postcards online with catchy slogans, artistic illustrations or other visuals. Then give away postcards where your target group is, e.g. at exhibitions, in bars or restaurants, at cultural or sports centers. Your postcards will go viral in offices, social networks and the likes, and you will see your brand pop up in many places.
MATERIALS FOR POSTCARDS
To make your idea stand out, we offer different card stocks to print postcards. Depending on the purpose of your postcard marketing campaign, various paper weights are suitable: 16 pt. cardstock gloss is sturdy and durable and maintains decent form even after the postcards have passed through a lot of hands. The material's glossy surface additionally produces vivid and saturated colors. A lighter weight paper is perfect when folding is intended, for example, postcards your target audience quickly grabs in passing.
FINISHES FOR YOUR ADVERTISING TOOLS
You should go for additional finishing options if you want to turn your postcards into attention grabbing elements that make your marketing go viral. Glossy lamination adds a high gloss sheen, whereas matte lamination provides a subtle tactile effect that feels nice to the touch and is convenient to handle. No matter which effect you choose: An extra finishing coat protects your printed postcards against environmental influences and makes them more durable.