Reach your target audience anywhere with rack card printing
Rack cards are a popular way to promote your business to a wide range of potential customers. Typically displayed in much frequented places such as hotel lobbies, waiting rooms, visitors centers and so forth, rack cards are an efficient marketing tool to call attention to your product or event. Unlike flyers, rack card printing is available in two special sizes so that the cards fit the matching racks or display holders. Distribute useful information or inspire with colorful designs. Rack cards are also great to publish compact menus, product lists or calendars.
Papers and sizes for rack cards
We offer rack cards in the standard sizes 3.5" x 8.5" and 4" x 9". Optionally, the rack cards are delivered with perforation. Popular paper types for rack cards include 10 pt cardstock in glossy or matte finish. Glossy paper reflects more light and delivers vibrant colors. Matte paper stock is less reflective and gives the printed piece a more elegant appearance.
Tips for rack card printing
When designing rack cards, it is important not to overload the design. Many customers find it best to design a simple and functional front and print detailed information on the reverse side. Moreover, you should pay special attention to choosing pictures that appeal to your customers. Ideally, your rack card should also contain a call to action. The cards usually sit vertically on display racks along with other cards competing for the attention of the visitors. Depending on the position of your card on the rack, only the upper part of the front is visible, which can be as little as a fifth in some cases. So you need an attention-grabbing design to make yours stand out from the rest.